The poultry industry turns to Modified Atmosphere Packaging (MAP) and vacuum packaging more and more. Where this trend was obvious for beef and pork, it was not yet the case for fresh poultry products. MAP gives producers, retail and consumers a series of advantages. Next to a longer shelf life it minimizes micro-bacterial risks and reduces production and logistical costs due to custom-made packaging. MAP also offers excellent branding opportunities for fresh poultry. Whether being processed on traysealers or thermoformers, SEALPAC offers packaging in endless shapes.