Today’s packaging has to meet a multitude of requirements. In addition to maximum food safety and optimal protection for their product, manufacturers of high-quality confectionery and nuts expect the utmost efficiency in the production process. Their packs should offer protection against moisture, extend the shelf life of heat-sensitive products like chocolates and truffles, as well as slow down the oxidation process of fats in nuts.
Retailers expect longest possible shelf life, an attractive appearance that arouses purchase incentives, and best logistical properties. Among the wishes of consumers are top ingredients and easy opening. Striking pack formats should make them want to buy the sweet or savoury snacks, whilst original designs will draw attention to trendy products such as superfoods. Last but not least, sustainability has become a decisive factor in the buying behaviour of consumers. Improved environmental protection and reduction of plastic waste has led to a packaging industry aimed at increased recycling rates and the development of alternative packaging solutions.